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About the alliance

About the Commercial Finance Integrity Alliance

The Commercial Finance Integrity Alliance (CFIA) is an independent, industry-wide coalition dedicated to protecting deal integrity and strengthening trust in commercial finance.

Purpose

Mission, Vision & Values

Mission

Protect deal integrity, discourage unauthorized diversion of financing information, and strengthen trust across commercial finance.

Vision

A transparent and trusted marketplace where legitimate business relationships are honored and merchants' information is protected.

Values

  • Integrity
  • Accountability
  • Transparency
  • Collaboration
  • Industry advancement

Our commitments

Founding Principles

  1. Deal information is entrusted, not gifted.

  2. Consent matters; sharing must be authorized and documented.

  3. Accountability extends to organizations, employees and vendors.

  4. Documented violations should have proportionate consequences and due process.

  5. Industry transparency and collaboration drive lasting improvement.

Leadership

Governance & Founding Participation

  • David Brown

    Founder & Chairman

  • Tom Forsberg

    Governing Board Member

  • To be appointed

    Additional independent governing board seats

The alliance will seek balanced representation from brokers, funders, technology firms and independent legal or compliance professionals.

Governance, incident reviews and membership decisions should be designed to avoid conflicts of interest and improper coordination among competitors.

Help protect the deal.

The coalition's first priority is to recruit credible participants across the commercial finance ecosystem.