Launch plan
The 90-Day Launch Plan
The alliance's launch is organized into five phases, from establishing its foundation to institutionalizing recurring programs. Read about the initiatives these phases deliver.
90 days
Launch Timeline
- Days 1–10
Establish the foundation
Finalize mission, brand, legal structure and founding charter; engage counsel and begin outreach.
- Days 11–25
Build the coalition
Hold a founding roundtable; recruit members; develop pledge and membership criteria.
- Days 26–40
Go public
Launch website, founder letter, press release and media outreach.
- Days 41–60
Build momentum
Host webinar; introduce model protections; prepare secure incident intake.
- Days 61–90
Institutionalize
Publish first briefing; expand membership and establish recurring programs.
Help protect the deal.
The coalition's first priority is to recruit credible participants across the commercial finance ecosystem.